Independent creative direction for ambitious businesses where reputation, presentation and experience matter. Bringing strategy, creativity and design together to build stronger brands, create distinctive experiences and make every interaction count.
Independent consultancy
I’m Gareth Spenceley, an independent creative director and design leader. I help businesses create stronger brands and better experiences, bringing strategy, creative direction and design together across every meaningful customer touchpoint. From positioning and identity through to advertising, digital products, websites, print and physical experiences, I look at how everything connects, what each part needs to achieve, and how the whole thing should feel. The result is not simply better-looking work. It is a clearer proposition, a stronger brand and an experience that gives people more reason to choose, trust and remember you.
Learn moreSelected work · Anonymised strategic case study
Country estates & private land
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Connected capability
Good design rarely sits neatly inside one discipline. I bring strategy, creative direction and design together to shape how a business looks, communicates and is experienced. That can mean defining a proposition, creating a brand, developing a campaign, designing a website or digital product, producing print and publications, or directing the wider customer experience, creating greater clarity, distinction and consistency across every touchpoint.
Positioning, propositions and creative thinking that establish a clear direction for the brand and experience.
Identity, messaging, campaigns and content that create distinction, desire and a consistent expression.
Websites, products, interfaces and services that turn the brand into clear, intuitive and engaging digital experiences.
Publications, collateral, environments and real-world touchpoints where craft, materiality and detail shape perception.
Connecting journeys, touchpoints and design systems to create a coherent experience that builds confidence and consistency.
Engagements
Some businesses need an experienced outside perspective. Others need a complete repositioning or someone to lead the creative direction over time. The engagement is shaped around the problem, the ambition and the level of change required.
For businesses that know something could be better but need clarity on where the real opportunities lie. I review the relevant brand, communications, digital experience and customer touchpoints to understand what is working, where the experience is breaking down and where change will have the greatest impact.
Typical project investment · £20,000 – £35,000+For businesses creating something new or ready to strengthen how they are positioned, presented and experienced. This can include positioning, proposition, identity, messaging, creative direction, campaigns, digital experience and the principles that shape how the brand appears across its most important touchpoints.
Typical project investment · £40,000 – £90,000+For launches, repositioning and more substantial programmes where several parts of the customer experience need to change together. I lead the creative thinking across the relevant areas, which might include strategy, brand, advertising, digital, product, print, content and physical experience, ensuring each contributes to the same proposition.
Typical project investment · £90,000 – £175,000+For businesses that need experienced creative leadership without making a full-time appointment. I work directly with leadership, internal teams and external partners to provide strategic challenge, develop ideas, establish creative direction, review work and maintain quality as projects move from thinking into execution.
Typical project investment · £10,000 – £15,000+ per monthPerspective
With more than 17 years across brand, advertising, print, digital, product and design leadership, I bring a broad perspective to every engagement. I work directly with clients to understand the problem, define the opportunity and shape the creative response, bringing in specialist people where their expertise adds value. That means fewer layers, clearer decisions and someone taking responsibility for how the whole experience comes together.
About GarethSectors
I work with businesses where reputation, presentation and experience materially affect value, particularly in high-value, considered environments where every interaction contributes to how the business is perceived.
Journal
Digital Design
A fascination with mechanical watchmaking became a fully functioning digital timepiece, complete with sweeping hands, a rolling date and an astronomical moonphase. The story behind a rather personal exploration of horology, digital craftsmanship and a world clock created for my website.
Design & Business
The cost of experienced design leadership is easy to calculate. The cost of poor decisions, missed opportunities and inconsistent customer experiences is much harder to see. Why the real value of design begins with understanding the business, asking better questions and taking responsibility for what happens next.
Design & Customer Experience
From factory collections and bespoke commissions to private distillery experiences, some of the world's most desirable brands understand that value is shaped by far more than the product itself. An exploration of how psychology influences what customers choose, remember and willingly pay for.
