About
Leading the creation of user-centred solutions that drive innovation, inspire growth, and deliver measurable impact.
At the heart of great businesses lies great design. I have spent my career helping organisations realise the power of design as a tool for growth, innovation, and connection.
With roots in graphic design and branding, I’ve developed a deep understanding of how to create and communicate visual narratives that inspire and resonate. My experience extends across product design, user experience, design systems, and business strategy, building an expertise that allows me to bridge the gap between creative vision and commercial success.
But my role goes beyond delivering exceptional products. As a design leader, I focus on nurturing talent, fostering collaboration, and creating cultures where design thrives. Through mentorship, team coaching, and cross-disciplinary collaboration, I help build the frameworks that enable designers to think strategically, innovate boldly, and execute seamlessly. For me, design is more than aesthetics, it’s about creating solutions that empower people and businesses alike. From defining product roadmaps to embedding design as a core business function, I bring a clear focus to aligning design work with organisational goals.
Whether leading teams, driving research and development, or refining brand experiences, my work is driven by one guiding principle: design should deliver impact. And with the right leadership, design has the power to transform businesses for the better.
Companies that have utilised my capabilities include
My most recent podcast episode
A brief insight into my past, present and future.
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Over the past 17 years, I’ve had the privilege of collaborating with some of the world’s most recognisable and influential brands across a diverse range of industries. From outdoor companies to luxury automotive manufacturers, premium international wines and spirits, big-tech giants, and the luxury products market, I’ve gained a wealth of experience working with businesses that demand nothing short of excellence.
I’ve touched nearly every corner of design, from crafting brand identities and creating print campaigns to designing in-store experiences, digital campaigns, and fully immersive websites. Whether developing strategic visuals or delivering impactful digital interactions, my journey has been one of continuous exploration, pushing boundaries, and mastering the many facets of design.
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Today, I’m proud to lead, as Head of Product Design for a multi-award-winning, industry-leading SaaS technology company. We provide cutting-edge telematics data services and create digital experiences for vehicle manufacturers, automotive organisations, and insurers. Our products cater to every stage of the driver lifecycle, from the excitement of becoming a learner driver to the transition out of driving, and everything in between.
In this role, I work across B2B, B2B2C, and B2C markets, steering the design of platforms that bring value to both businesses and end-users, worldwide.
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Looking ahead, I’m deeply motivated to use my skills and leadership to support positive change for the planet. I’m drawn to opportunities that promote sustainable and eco-friendly living, where design can play a pivotal role in driving awareness, inspiring action, and building a better future. Whether it’s through innovative products, meaningful partnerships, or impactful initiatives, I want my work to contribute to the long-term wellbeing of our planet.
I’m also focused on making an even greater impact in the design community. I’m committed to mentoring aspiring designers beyond my immediate network, helping them unlock their potential and navigate the complexities of our industry. Public speaking is a new frontier I’m excited to explore, sharing insights and experiences to inspire and inform others in the field.
Most importantly, I’m determined to spend time doing work that aligns with my values and passions, surrounded by people who share those ideals. Life is too short not to have fun and build meaningful connections with others who are equally driven to create, innovate, and leave the world a better place than we found it.
Sharing ideas, design insight, and creative inspiration.
I’m excited to contribute my time to the design community and partner with businesses to drive meaningful change in 2025 through guest speaking, advisory roles, and panel discussions.
I’m now allocating some time to mentoring on adplist.org
From January 2025, I’ll be mentoring on ADPList, sharing my experience and insights on design, leadership, and strategy. I’m excited to connect with the design community again and help shape the future of our craft together.
